Why would I want to become an AvantGo media channel customer?

It gives you access to support (both marketing and technical) from AvantGo. Your channel also gets promoted from our site and is eligible for special promotions, such as a mention in our monthly newsletter or a prominent placement on our website. It also provides your channel with a much simpler sign-up process, that quickly adds your channel and sends users back to your site when they are finished.

As a general rule, if your site is a legitimate business with its own domain name, you want to become an official AvantGo media channel customer.