AvantGo Audience Profile
AvantGo's 7 million subscribers worldwide comprise a unique demographic of tech-savvy trendsetters.
AvantGo on-device surveys:
- Consumer Electronics Survey - This survey reveals the preferences of AvantGo users when selecting and using consumer electronics, including purchasing decisions, preferred buying methods and types of consumer electronics owned. This survey places a special emphasis on television and home theater.
- Mobile Lifestyle Survey - This survey includes detailed demographics for the AvantGo community, including job titles and functions, industry, home ownership levels, leisure and recreation activities, purchase plans, consumer electronics and financial services preferences, automotive brand awareness and more.
- Travel Preferences Survey - This survey includes detailed data on AvantGo subscribers' brand awareness and preferences in their business and personal travel. Includes travel patterns, preferences and purchase plans for rental cars, hotels, and airlines.
- Healthcare Professionals Survey - The AvantGo service is host to more than 175,000 medical professionals. This survey includes detailed data on usage patterns and information preferences of doctors accessing AvantGo channels.
- Sales Representative and Sales Management Survey - This survey includes detailed information on the preferences and purchase plans of AvantGo's large base of mobile sales representatives and sales management professionals.